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Brooks points to online classifieds behemoth Craiglist for inspiration.“Most people think it’s entirely free,” he says, “and it is—except for people who want to advertise jobs, and they make a lot of money from that.” For POF, this could mean finding ways to increase the number of users who upgrade to a paid account.However, many dating sugar daddy sites are realizing the potential of this growing niche and are providing valuable services that serve the needs of these discerning men and women.

As a result, the CEO’s one-hour workday has given way to “half a day” of labour.POF’s apps therefore make money from upgraded memberships (users can pay a monthly fee for extra features, such as the ability to add more photos).Frind is the first to admit monetization on mobile has a ways to catch up.For example, Zoosk, the top-grossing dating app (apps with the highest total revenue) on i Phone, charges users who want to send someone more than a single message.That said, Frind’s priorities lie elsewhere at present.

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